Why Is a Home Listing Important?

by Ann Hayward 05/05/2019

If you intend to sell a home, it helps to allocate time and resources to produce an effective property listing. Ultimately, a house listing can help a property seller make a positive first impression on potential buyers. And if a listing is informative and engaging, it may lead a buyer to set up a house showing.

Now, let's take a look at three tips to help you craft a house listing that hits the mark with prospective buyers.

1. Analyze the Buyer's Perspective

Think about why a buyer may pursue your house over all other available properties. Then, you can put together a home listing that accounts for the buyer's perspective.

As a home seller, your goal is to stir up interest from as many potential buyers as you can. If you assess the buyer's perspective closely, you can craft a home listing that accounts for key factors that distinguish your residence from other properties. And as a result, your home listing may help you make your house an attractive choice to dozens of prospective buyers.

2. Provide Accurate Home Information

Although you may be tempted to stretch the truth when you craft your home listing, there is no reason to do so. Because if you try to hide home problems from buyers, you may put a property sale in jeopardy down the line.

On the other hand, if you include accurate home information in your listing, you can help a buyer make an informed decision about your house. And if a buyer finds your home may match his or her expectations, this individual could set up a showing to take an in-depth look at your residence.

3. Include High-Resolution Photos of Your Home

High-resolution photos that show off the beauty of your kitchen, bedrooms and other areas of your house are must-haves in your property listing. In some instances, you may be able to capture spectacular images of your home with your camera or smartphone. Or, you can hire a professional real estate photographer to take pictures of your home for a property listing.

Clearly, there are many things you can do to transform an ordinary house listing into an exceptional one. And if you work with a real estate agent, you can get expert help as you prepare a home listing and perform other house selling tasks.

A real estate agent understands how to sell a residence and is happy to share his or her housing market insights with you. This housing market professional can help you promote your home to prospective buyers, review any offers to purchase your residence and much more. Perhaps best of all, a real estate agent will provide honest, unbiased home selling recommendations to ensure you can maximize your house sale earnings.

Prioritize your home listing – you'll be glad you did. If you devote the necessary time and resources to craft a listing that highlights your home's features, you may be better equipped than ever before to enjoy a successful property selling experience.

Home Listing

Selling Your Home

About the Author

Ann Hayward

Born in Philadelphia and raised in the suburbs, Ann Hayward got her Pennsylvania real estate license at age 18 even before going to college. This second-generation real estate professional followed in the footsteps of her father and two uncles, inheriting their passion for the business. Licensed in DC, Maryland and Virginia, Ann is accomplished in her career, with numerous designations including SFR, SRES, PSA, WHC, and multiunit Housing Development Finance Professional (HDFP) from the National Development Council. She specializes in Prince Georges and Montgomery Counties, Northern Virginia and Washington, DC, all jurisdictions where Ann has lived and knows very well. In addition to her professional expertise, she owns and manages personal investment property, understands and has been involved in the renovation/remodeling process, and has great resources which she shares with clients. When you hire Ann to represent you, she will make your buying or selling experience an enjoyable, rewarding one. Her compassion, sensitivity to her clients’ needs, eye for detail, and ability to see the big picture when guiding you through a purchase or sale are unique assets that will ensure your success. A diverse and relevant background also gives Ann a distinct edge. For 30 years, she worked in fast-paced, high-pressure television and theatrical production, attaining the highest achievement – DGA membership as a Director, and as an award-winning staff and freelance writer. Her keen audio visual skills and design sense benefit sellers in marketing their properties, and are invaluable in helping buyers see the potential of space. A true renaissance woman, Ann was also an income tax professional and office manager for H&R Block, so she thoroughly understands the tax and financial implications of acquiring and selling real estate. Her superior organizational skills are further evidenced as owner of a downsizing/professional organizing business, Managed For You, which allows her to connect with everyone from millennials to boomers and seniors, whether for small space planning or assisting with major decluttering and transitioning. Ann holds an AB in American History from Simmons College, Boston, plus attended Robert Wagner Graduate School of Public Administration where she was a candidate for Doctorate. She additionally studied Film Direction at the American Film Institute in LA, and was a Stanford University post-graduate Professional Journalism Fellow. Personally, Ann is an avid if not very good golfer, and the co-founder of a nonprofit 501c3 organization offering educational guidance, tutoring and counseling for youngsters from elementary school through college admission. She sits on the board of trustees of a nonprofit educational film production corporation as well. (202) 494-6252 [email protected]