Flipping: What it is & why you should know

by Ann Hayward 03/04/2024

House flipping is a popular form of real estate investment which involves improving a property to selling at a profit. Many savvy investors and DIY enthusiasts successfully make money flipping houses, but it’s not always as simple as it seems.

If you’re interested in learning more about house flipping, here are the basics to help:

How house flipping works

Flipping a house basically means investing time and money into improving the house with intent to sell it immediately rather than live in it. Many investors who flip focus on buying and then reselling one or more properties in a short time period. Flipped homes often sell for much higher than their original market value.

Is flipping a house profitable?

Flipping homes may seem like a simple way to profit in real estate, but there are certain factors involved in being successful. One of the main factors is timing. To profit on a flip, you need to complete the necessary renovations and sell as soon as possible.

If your flipping process costs more time and money than you expect, you can quickly burn your potential profits. This also counts for how long the property stays on the market when finished. The longer it takes to sell the home, the longer you’ll have to pay utilities and other expenses that come with it.

Find your ideal real estate market

Another major factor in determining whether a flip succeeds is the state of the real estate market. The market conditions need to be perfect to turn a profit buying and reselling properties. Even if you’re able to complete your work quickly, a competitive buyer’s market might cost you in lost time.

Additionally, you’ll need an excellent real estate agent who can help you sell as soon as possible. While you can certainly take a for sale by owner, or FSBO, approach, it may be worth your money to hire a professional to assist you with the sale.

Real estate investors who enjoy home improvement work are often the most successful house flippers. Knowing what improvements to make - and completing them quickly - is key to profiting from this strategy. With the right knowledge and market savvy, flipping houses can be an excellent way to make money in real estate.

About the Author

Ann Hayward

Born in Philadelphia and raised in the suburbs, Ann Hayward got her Pennsylvania real estate license at age 18 even before going to college. This second-generation real estate professional followed in the footsteps of her father and two uncles, inheriting their passion for the business. Licensed in DC, Maryland and Virginia, Ann is accomplished in her career, with numerous designations including SFR, SRES, PSA, WHC, and multiunit Housing Development Finance Professional (HDFP) from the National Development Council. She specializes in Prince Georges and Montgomery Counties, Northern Virginia and Washington, DC, all jurisdictions where Ann has lived and knows very well. In addition to her professional expertise, she owns and manages personal investment property, understands and has been involved in the renovation/remodeling process, and has great resources which she shares with clients. When you hire Ann to represent you, she will make your buying or selling experience an enjoyable, rewarding one. Her compassion, sensitivity to her clients’ needs, eye for detail, and ability to see the big picture when guiding you through a purchase or sale are unique assets that will ensure your success. A diverse and relevant background also gives Ann a distinct edge. For 30 years, she worked in fast-paced, high-pressure television and theatrical production, attaining the highest achievement – DGA membership as a Director, and as an award-winning staff and freelance writer. Her keen audio visual skills and design sense benefit sellers in marketing their properties, and are invaluable in helping buyers see the potential of space. A true renaissance woman, Ann was also an income tax professional and office manager for H&R Block, so she thoroughly understands the tax and financial implications of acquiring and selling real estate. Her superior organizational skills are further evidenced as owner of a downsizing/professional organizing business, Managed For You, which allows her to connect with everyone from millennials to boomers and seniors, whether for small space planning or assisting with major decluttering and transitioning. Ann holds an AB in American History from Simmons College, Boston, plus attended Robert Wagner Graduate School of Public Administration where she was a candidate for Doctorate. She additionally studied Film Direction at the American Film Institute in LA, and was a Stanford University post-graduate Professional Journalism Fellow. Personally, Ann is an avid if not very good golfer, and the co-founder of a nonprofit 501c3 organization offering educational guidance, tutoring and counseling for youngsters from elementary school through college admission. She sits on the board of trustees of a nonprofit educational film production corporation as well. (202) 494-6252 [email protected]