Looking For More Potential Buyers? Then Make Sure Your Listing Appeals to Pet Owners

by Ann Hayward 07/12/2020

Image by Pexels from Pixabay

Does it seem like the world has really gone to the dogs lately? If you've answered yes, you're right. It has gone to the dogs -- and to the cats. According to a survey conducted by the American Pet Products Association, approximately 68 percent of American households have a pet. Millennials are especially into animal companionship, with 73 percent saying they own some type of creature. And many of these millennials are searching for their first home. But not just any house. Potential buyers, especially millennials, are seeking a home that will provide a better lifestyle for their fur babies. In fact, according to a survey conducted on behalf of SunTrust Mortgage, one of the main reasons why many millennials decided to purchase a home was so that they could provide more space for their dogs.  

So, if you're currently trying to sell a house or plan to put one on the market, creating a listing that appeals to pet owners is the smart thing to do. For example, if your home has any of the following pet-friendly features, make sure to highlight them in your listing:

  • Fenced-in yard
  • Located close to a dog park or pet-friendly establishments, such as restaurants that host "barky hours"
  • Pet-friendly flooring that can stand up to a dog's claws, such as tile or luxury vinyl 
  • Located in a community with lots of walking trails 
  • Mud room where an owner can towel off their dogs or clean dirty paws after a walk in the rain 

Keep it Clean

While it's important to play up the features of your home that will be attractive to a pet owner, it's equally important to remove evidence of your own pets before putting your house on the market. For example, you should:

  • Put away your pet's toys, beds and food bowls during showings and open houses
  • Clean or replace carpeting that has odors or stains caused by your pet
  • Vacuum daily 
  • Clean your upholstery if your pets spend a lot of time sleeping on your furniture
  • Board your pets or remove them from the premises during open houses and showings. If that's not possible, make sure that they are crated in an out-of-the-way location
  • Wipe off pet nose and paw prints from windows and doors
  • Keep your yard clean and free of dog waste  

For many people, their dogs and cats aren't just pets. They are beloved family members. So, it's not surprising that potential buyers are seeking homes that are pet-friendly. Your job is to make sure that these potential buyers can see your house as a place where they and their beloved pets will feel right at home.   

Listing Description
Seller Tips
Pets
About the Author
Author

Ann Hayward

Born in Philadelphia and raised in the suburbs, Ann Hayward got her Pennsylvania real estate license at age 18 even before going to college. This second-generation real estate professional followed in the footsteps of her father and two uncles, inheriting their passion for the business. Licensed in DC, Maryland and Virginia, Ann is accomplished in her career, with numerous designations including SFR, SRES, PSA, WHC, and multiunit Housing Development Finance Professional (HDFP) from the National Development Council. She specializes in Prince Georges and Montgomery Counties, Northern Virginia and Washington, DC, all jurisdictions where Ann has lived and knows very well. In addition to her professional expertise, she owns and manages personal investment property, understands and has been involved in the renovation/remodeling process, and has great resources which she shares with clients. When you hire Ann to represent you, she will make your buying or selling experience an enjoyable, rewarding one. Her compassion, sensitivity to her clients’ needs, eye for detail, and ability to see the big picture when guiding you through a purchase or sale are unique assets that will ensure your success. A diverse and relevant background also gives Ann a distinct edge. For 30 years, she worked in fast-paced, high-pressure television and theatrical production, attaining the highest achievement – DGA membership as a Director, and as an award-winning staff and freelance writer. Her keen audio visual skills and design sense benefit sellers in marketing their properties, and are invaluable in helping buyers see the potential of space. A true renaissance woman, Ann was also an income tax professional and office manager for H&R Block, so she thoroughly understands the tax and financial implications of acquiring and selling real estate. Her superior organizational skills are further evidenced as owner of a downsizing/professional organizing business, Managed For You, which allows her to connect with everyone from millennials to boomers and seniors, whether for small space planning or assisting with major decluttering and transitioning. Ann holds an AB in American History from Simmons College, Boston, plus attended Robert Wagner Graduate School of Public Administration where she was a candidate for Doctorate. She additionally studied Film Direction at the American Film Institute in LA, and was a Stanford University post-graduate Professional Journalism Fellow. Personally, Ann is an avid if not very good golfer, and the co-founder of a nonprofit 501c3 organization offering educational guidance, tutoring and counseling for youngsters from elementary school through college admission. She sits on the board of trustees of a nonprofit educational film production corporation as well. (202) 494-6252 [email protected]